About

About Nuchallenger: Nuchallenger LLC was founded as a NYC based label. Currently not doing any business.

About Shawn: 

I’m Shawn Alexander Allen.

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As an independent developer I have been involved in game design, art direction, graphic/type design, sound design, marketing a successful kickstarter for >$50K (and an unsuccessful one, too, for the same game!), PR resulting in numerous articles, trailer editing/creation, streaming, the works.

Before I went independent I used to work at Rockstar Games on the production side for close to 5 years, mostly working on game trailers that have been seen by millions of people. I also voiced & wrote a few characters.

I speak and write about race and representation in the games industry working with people of varying backgrounds to continue the conversation and work to get more creators and creations to reflect the diversity of the world that we live in. I have written for a few sites, including Fusion.

I have spoken at numerous conferences/institutions including the Game Developers Conference, Indiecade, NYU Game Center, PAX, SXSW, NXNE, etc.

Sometimes I make political art

I also run a podcast where I go even deeper and highlight specific micro and macro aggressions in narrative, design, and marketing of games, comics and other pop culture.

You can find me here – Twitter: @anuchallenger

Full resume available upon request!