This site, like the site for the game I am working on Beatdowncity.com hasn’t been updated in a while, perhaps for good reason, perhaps because of poor planning, whatever.
I just posted about the stressful lead up to us showing at E3, here.
Having attended 4 E3s prior, in 2003, then in 2010,2011 and 2012, I was asking myself, who is E3 for?
It was a question I asked friends from my old work parent company Take Two as we got ready to take an early flight to LA for a crazy week that would probably end up a blur.
I had seen that there were going to be signings at the Atlus booth, one of the most niche companies around, and I knew who it was trying to attract, but I didn’t know why that niche would be at E3.
E3 is supposedly a trade show. One that is stacked with signings, gifts of varying quality and expensive booths dedicated to allowing people to play your games. But who would be playing these games?
Many of the “top games press” had flown out for Judges Week, a time where the game industry apparently lets those scrambling for base levels of hits know just how little they matter in the games media hierarchy. The judges apparently need early time with games to prejudge them and create buzz before the show has even begun. With the amount of rewards given to Tomb Raider last year this shows me that a certain hive mind begins to form around these games, and that extra week or so just leads to a degree of bullshit praise for games that really don’t deserve it.
So if many of the press are going early, and the rest of their crew at the more “respected” sites aren’t running around for signatures or chotchkies, then why do these things exist? Why does this splendor matter? Why spend tens of to hundreds of thousands of dollars for a booth?