As a smaller dev on Playstation Mobile, an initiative that is even smaller than developing for Vita, I had to actively try to drum up interest in my game on the show floor, with people I had talked to previously at other events, even years ago. The difficulty is that appointments run people ragged, or keep people out of booths entirely. The press are not allowed to look for things that may suit their fancy as the prejudging has already begun weeks in advance, and titles that may be tucked away from smaller to to the smallest publishers can fall by the wayside.
Lines wrap around booths to check out a few minutes of gameplay for a game that most assuredly has multiple trailers already. Exhibitors are unable to find games worth checking out, because free time is a luxury that many booth staff do not have. Fan sites pop up one by one, some with dedication, but others with just the intent of getting badges for this supposed holy grail of games conferences.
Don’t get me wrong, I had fun in my new exhibiting role this year, but the show in the end just feels like the ultimate lavish paradox, that still can’t seem to find a way not to hire women in skimpy outfits to shill their wares.
That might be why I love it, because I can’t fully understand it. And maybe that’s enough in the end.
Note – I hate all of the sexism/creeper stuff/misogyny wrapped around E3, and I really wish it was something that would go away. I have done my best from my first time in ’03 to not be a part of it, abstaining from taking pictures with “booth babes” because it just seemed desperate and degrading to my much younger self. I treat everyone the same in hopes that I can be a “good” part of the show for everyone I interact with.